What we’ve published

Music can change how we remember something that happened before it played. What might that mean for the way people remember your brand?

Mumbrella on how Smith & Western built a three-second sound for a whole country. We ran the testing behind it.

Three candidate sonic logos tested with consumer and enterprise audiences across seven markets. The chosen logo delivered a significant lift in emotional appeal.

How to decide which composer to use for your sonic branding project.

Every brand makes sound, deliberately or not. Tricia Nichols’ new book uses our work to show how that sound turns liking a brand into wanting it.

Liking and recognition tell you about the asset. A 2026 study of toothpaste brands points at what to measure instead.

Eight everyday sounds, from a baby’s laugh to a scream, used to prove the instrument measures what it claims.

Ad Infinitum traces sonic branding from street-vendor calls to the Intel chime, with us on how sound reaches memory.

Unmanaged store noise costs retailers in turnover and lost sales. The Robin Report quotes us on sound as the unseen architecture of retail.

Kevin Perlmutter's book on sparking customer interest, drawing on methodology and client work we developed together.

Part two with Jodi Krangle on adapting AT&T's audio logo across markets, and why familiarity is not the same as fit.

Part one with Jodi Krangle on the Audio Branding Podcast, on how sound works on the brain and what AI changes about making it.

The first engineered soundscape for electric vehicles. Winner of the 19th Annual EXPLOR Award.

Kevin Perlmutter's Let's Talk Limbic Sparks, recorded during the Songtradr years, on the emotional and rational drivers behind a brand decision.